Email can be considered one the most influential invention of today’s world. With most of the people busy staring their inbox reading countless emails, email marketing is still among the most effective marketing tool.
By analyzing and observing these campaigns, one can learn major features any email marketing campaign should have for better open rate and conversion.
If you are targeting the millennial generation, then mentioned below are top 3 best email marketing tips to increase conversion.
Top 3 Best Email Marketing Tips
1. Be more personal
The reason behind social media gaining so much importance in the marketing world is the personal touch associated with it. Today’s audience reacts and responds to one-on-one interaction which is a major feature of social media. Whenever you are drafting an email campaign, write it such a way that you are talking to only one person, too many people. Always stick to one person.
2. Offer a promise
This one is a tricky one. It can backfire in case you don’t live up to your promise. Whenever you promise your customer on your emails, then you have to deliver it else you will lose the readers’ trust. You can offer things like a free report, coupons, etc. which will certainly increase your interactions with your audience and also increases their trust in you.
3. Keep it short and simple
You can easily attract the attention of readers with clever and suspenseful headlines but when it comes to effectiveness, the email title, headlines or subject should be on topic and direct. Keeping the email short is also important as today’s audience don’t have time to go through pages long emails.
Email marketing strategy requires in-depth research and finding out things that make your potential customers tick. Such email marketing campaigns can help in achieving more traffic, getting more subscriber and of course, more sales.
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